"an absurd triumph ****" - The Guardian

“John Wilson is the Werner Herzog of the mundane, the lo-fi poet laureate of New York City. He’s half puckish prankster, half earnest documentarian, all inquisitive wanderer. Once you tap into his vibe, carefully written and edited to seem stream-of-consciousness, the viewing experience is like the most laconic roller coaster imaginable” - Hollywood Reporter

The initial premise of this cracker of a documentary is simple enought: after attending a workshop on how to write a Hallmark movie, filmmaker John Wilson tries to use the same formula to sell a documentary about concrete.

The result on the other hand is a somewhat more complex interplay with audiences, architecture, community, culture, business and the people that inhabit urban places.

Following the finale of his TV series, filmmaker John Wilson looks to the bedrock of his beloved New York City for inspiration and structure.

Concrete, the world's most widely used building material, appears as an ever-present life force, and John sets out to make the definitive documentary on the matter. To tell this seemingly drab story, he decides to use the industry-approved Hallmark formula to increase his movie's appeal. But his foundation soon begins to crumble—literally and figuratively—as he struggles to balance artistic freedom with the realities of the modern film industry.