Filmmaker Susanne Helmer’s unique ‘fiction document’ is a perfectly toned celebration of chance purchases, late seventies/early eighties kitsch, imagined and real histories.
Chancing on an inflatable hair dryer, Susanne buys the contraption and starts to wonder about the enigmatically smiling model pictured on the box. The smiling 1970s image sets off a strange filmmaker quest in search of the said model and as the quest deepens Melanie director Susanne Helmer begins to imagine her own history of the model.
Here the film follows two strands: a search for the woman who appeared on the box, and the director’s imaginary biography of the model. As both elements develop slowly, inexorably the two stories start to converge to create an often surprising mix of dreamy and dream-like imaginings mixed with actual interviews and real-world events.
It’s an enormously stylish piece with a great filmic wit and an often playful wink.